Resource type:
Peer review
This OECD Net Zero+ Policy Paper examines how demand-side strategies—targeting buildings, transport, diets and waste—can reduce greenhouse gas emissions by influencing consumer behaviour and systems design. It highlights the importance of affordability, availability, behavioural science, and policy coherence to unlock emissions reductions of up to 40–70% in key sectors by 2050. The paper provides practical policy recommendations to accelerate low-carbon lifestyles while ensuring fairness and economic resilience.